Mastering Customer and Competitor Insights

Trinity Research and Consulting shares a guide for small business owners outlines the crucial importance of understanding both your target customer and your competitors. The guide provides practical strategies for identifying and analyzing your ideal customer, including creating customer personas, leveraging data, conducting surveys, and monitoring social media. It also explains how to identify and analyze competitors through online research, social media analysis, and customer feedback, and how to leverage this information to create a unique selling proposition and improve marketing strategies.