Insights

Short. Precise. Effective.

Gaining, but Losing: The Terror of the Things, Part II

“No! It can’t be too late”, she thought. If only she could reach her computer. It was a few inches from her right hand, but fear paralyzed her. The fear of not getting it right. The fear of it being such a huge burden, another burden. The fear that it is all so pointless. The Things frightened her. When she first started her company in 2019, she was aware of the Things, but they were not big. But now she realized as her company grew, so did the Things, yet she persistently ig

Mar 121 min read

Data Story II

This is my Capy. She is a Shar Pei and pug mix. Her eyes are gorgeous and her ears are close to her head. An unusual looking canine. So, what does Capy have to do data analysis and research? Well, the photo made you look!!! Research and analysis show that using dogs and puppies increases viewer engagement ( https://onlinelibrary.wiley.com/doi/10.1002/mar.22000 ). Now go look at Trinity Research and Consulting’s website ( www.trinityresearchandconsulting.com ) and learn how we

Feb 261 min read

Gaining, but Losing: The Terror of the Things, Part I

Nikpeplar could not stop screaming. The sounds from her mouth filled every space in the room. Words tried to emerge, but only weird sounds came forth; sounds that made the room darker. Suddenly the screaming stopped. And she could not move. The Things that made her voice leave were scattered on the floor. On her desk. In her computer. Things she never perceived would keep her stunted. Her mind raced. She was petrified. Was it true? Had she begun a journey where all she knew

Feb 81 min read

Who is your favorite superhero?

Black Panther? Storm? Thor? Captain America? Superman? Black Canary? Mine is Spiderman. Why? Because he was not born with these powers, had issues with his accidental powers, he used his powers for good, and he used data. How many times has Spiderman had to gather information about his foes prior to defeating them in battles? He did it all the time. He also used his scientific knowledge to create his webbing (in the original comics he strapped on a device that allowed him

Oct 16, 20251 min read

Missed Opportunities: What Brands Overlook When Planning for Memorial Day Travel Spending

We here at Trinity Research and Consulting understand Memorial Day weekend kicks off the summer travel season — and with it, a tidal wave of consumer spending. In 2024 alone, the American Automobile Association (AAA) projected 43.8 million travelers would venture 50 miles or more from home, the second-highest number since 2000 . It’s clear: Memorial Day is more than a long weekend; it's a billion-dollar business opportunity. Yet, many brands continue to miss the mark. Here’s

May 20, 20253 min read