Insights

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Who is your favorite superhero?

Black Panther? Storm? Thor? Captain America? Superman? Black Canary? Mine is Spiderman. Why? Because he was not born with these powers, had issues with his accidental powers, he used his powers for good, and he used data. How many times has Spiderman had to gather information about his foes prior to defeating them in battles? He did it all the time. He also used his scientific knowledge to create his webbing (in the original comics he strapped on a device that allowed him

13 minutes ago1 min read

Missed Opportunities: What Brands Overlook When Planning for Memorial Day Travel Spending

We here at Trinity Research and Consulting understand Memorial Day weekend kicks off the summer travel season — and with it, a tidal wave of consumer spending. In 2024 alone, the American Automobile Association (AAA) projected 43.8 million travelers would venture 50 miles or more from home, the second-highest number since 2000 . It’s clear: Memorial Day is more than a long weekend; it's a billion-dollar business opportunity. Yet, many brands continue to miss the mark. Here’s

May 203 min read